I’ve been doing the blog thing for several months now and I’m very happy with how it has been going. Cathartic. Good networking. Nice back and forth.
One of the aspects I’ve enjoyed, is diving down deep into the analysts behind the posts – – best days to post; relevant topics; countries viewing.
The highest viewed posts all had one thing in common:
- Five PR Pet Peeves: Rolodex, Spaghetti, Spin, No Such Thing, and Taken Out of Context
- Five Lessons For Us All – Leaders, Followers, Young and Not As Young
- Five Sure-Fire Ways to Better Measure Your PR Campaigns (Or How to Prove Value to Your Clients)
Don’t think it is a love for the number five. Seems to be an affinity for lists. People love list. Letterman’s Top 10 List. Healthiest Cities. Best Movies. You get the idea.
As I reviewed other blogs appearing on LinkedIn, I saw many list-centric headlines receiving more comments and feedback than those blogs without.
But what about those blogs that did not use those aforementioned list-centric headlines? Where’s the love?
Okay without further ado, here is my list of Top Five (maybe there is something to the number five) Blogs That Didn’t Get the Attention They Should Have Received:
#5 – Controlling the Controllables (or the Time I was Confused for Olympic Gold Medalist, Michael Johnson….No, Really) – In a profession where we rely on third-parties to tell our messages, how can we best control those things that are within our grasp.
#4 – When it Comes to Covering the News, Who is the Boss? – Are the news outlets covering social media or is social media reporting on what is news.
#3 – The Evolution of the Placement: Taking “Crawl, Walk, Run” Up a Few Notches – Today, the savvy public relations professional doesn’t and shouldn’t solely rely on the media to reach his/her audience. Blogging, creating relevant videos, posting appropriate content socially, helps create a direct line to the people you want to reach.
#2 – When a Great Placement Isn’t: How and Why To Manage Expectations – When it comes to managing expectations, it comes down to two things: Understanding the media and understanding your client (and your client can be your boss/CEO if you are on the corporate side of things or, if you are on the agency side your client can be…your client).
#1 – The New Company Spokespeople are on Social Media Sites and Instant Chats; Should Execs Be Afraid? – Are the people who are talking to reporters and producers, responding to social media inquiries? Should they?